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As many of you know we have been re-branding for the past year. We are highlighting that fact that we are in Hawaii. Our core values, Aloha, Ohana, Lokahi, Malama, Mahalo reflect how we feel in the language of our islands.

We have adopted the pineapple as our primary symbol. The pineapple symbolizes hospitality. The pineapple was first introduced to the western world by Christopher Columbus. He was introduced to the fruit during his second voyage in 1493. He came across a Caribbean village that ate pineapple. He liked it and brought it back to Europe.

During Imperial visits to the Caribbean Islands, the European visitors found that natives who hung pineapples in their entrances were welcoming to strangers. This welcoming tradition was adopted by Europeans and eventually by colonial America. Plantations and government building carved pineapple motifs into columns at their entrances, as a welcoming feature.

No one really knows when the pineapple was introduced to Hawaii. Most believe it is when missionaries showed up from South America around 1770. James Dole arrived in Hawaii in 1899 and established the first Hawaiian Pineapple Company that commercially produced and canned pineapples. He brought in field workers from Japan, china, Korea, the Philippines, Portugal, among other countries, making Hawaii multi-cultural. At its peak Dole Pineapple produced 75% of the world’s pineapple here in Hawaii. The pineapple became synonymous with Hawaii.

I meet many people who worked in the Dole cannery as teenagers. Sadly, in the 1980’s Dole left Hawaii. We still have the Dole historic pineapple plantation in Wahiawa, which is always a great place to take visitors.

Helen’s Haven uses the pineapple as a symbol of hospitality, of how we embrace the spirit of aloha in our esthetic medicine.

Be a pineapple.....stand tall, wear a crown and be sweet on the inside.